Boost your Sales with Neuroscience as a Service (NaaS)

10/28/2024 - Written by: Mina Jung, Head of Social Media Marketing

In today's fast-paced world, understanding how humans think, feel, and perform is crucial to business success. At Neuron, we put humans and their mental wellness at the center of your organization by harnessing advanced neurotechnology to quantify human cognition. Our proprietary algorithm translates brainwaves into five key cognitive states: mental fatigue, cognitive stress, excitement, focus/engagement, and cognitive load/mental effort. This gives your business real-time, objective, and quantitative insights into human behavior and mental performance. With our Neuroscience as a Service (NaaS), we’re bringing these powerful insights to your organization in a new and comprehensive way.

Neuron’s Neuroscience as a Service (NaaS) is a full-spectrum solution designed to make advanced neuroscience accessible to companies looking to validate and improve their products and services. From study design to brainwave data collection and analysis, we take care of everything. Our proprietary algorithm is at the heart of NaaS, allowing us to provide businesses with scientific evidence on how their products affect human cognition.

Whether it's evaluating the effectiveness of your wellness app, dietary supplement, marketing content, or corporate training program, NaaS provides neuroscience evidence that boosts your sales by setting your company apart from the competition.

In today's fast-paced world, understanding how humans think, feel, and perform is crucial to business success. At Neuron, we put humans and their mental wellness at the center of your organization by harnessing advanced neurotechnology to quantify human cognition. Our proprietary algorithm translates brainwaves into five key cognitive states: mental fatigue, cognitive stress, excitement, focus/engagement, and cognitive load (i.e. mental effort). This gives your business real-time, objective, and quantitative insights into human behavior and mental performance. With our Neuroscience as a Service (NaaS), we’re bringing these powerful insights to your organization in a new and comprehensive way.

Key Finding

Neuron’s algorithm is available as a Software-as-a-Service (SaaS) platform. We partner with EEG headset companies to bring our SaaS to EEG research teams who study cognitive monitoring. What sets Neuron apart is our headset-agnostic and no-code approach — our platform can process data from any EEG headset from any manufacturer. Using our platform is as easy as uploading your EEG data file and selecting a few parameters to tailor the data analysis to you. Our SaaS provides unmatched flexibility and usability for researchers.

ROI Impact

Neuron is now partnering with Management Cues to provide neuroscience-backed training workshops to improve employee mental health, confidence, and in turn, performance and productivity. By integrating neuroscience into professional development, we’re helping companies unlock their teams’ full potential while prioritizing their well-being.

Management Cues experienced a 2400% increase in monthly sales leads since the release of Neuron’s study results. This metric was calculated by comparing monthly sales leads in the 8 months before the release to monthly sales leads in the 2 months after the release.

1. Demonstrating Wellness Product Effectiveness

Many companies in the wellness industry claim their products reduce stress or improve focus, but scientific evidence to support these claims is often lacking. With NaaS, Neuron can validate your claims by analyzing brainwave data collected before, during, and/or after product use, improving your sales by giving you a competitive edge.

2. Validating and Enhancing Marketing Content

By wearing a brainwave-sensing headset while engaging with a product, app, or commercial, we can track real-time shifts in cognitive states such as focus, excitement, or stress. This data provides marketers with actionable insights to optimize content and avoid dips in engagement, helping you craft more effective campaigns that keep audiences hooked. On top of optimizing your marketing content, our results can be used to prove the impact of your work to prospective clients, leading to market differentiation and increased sales.

Neuron’s Neuroscience as a Service is designed to meet the needs of various industries, from wellness companies to marketing agencies. Leveraging Neuron’s NaaS can drive your company’s innovation, differentiate yourself in the marketplace, and like our past client, boost your revenue!

• Neuron is exhibiting with a booth titled “Watch your Brain Waves Live” at TEDx Manhattan Beach Join us on Saturday, November 2 from 8 AM - 3 PM at Mira Costa High School!
• Our Founder & CEO, Soulaimane Bentaleb, is pitching Neuron at the SoCal TBA Biotech Symposium. Join us on Saturday, November 2 from 3 PM - 7 PM at UCLA in Covel Commons!
• Soulaimane is giving a talk titled “Neuroscience for Everyday Life” at UCLA’s annual science fair Exploring Your Universe. Join us on Saturday, November 3 from 12 PM - 5 PM at UCLA in Young Hall CS24!